Elevating an Outdoor/Travel Website with Strategic Link Building

December 2022

The campaign kicked off in December with a sharp focus on improving rankings for four key pages, which were already showing promise in the Australian market.

At the onset, these pages were ranking at various positions on the first page of Google, specifically at 9th, 10th, 7th, and 5th places for their target keywords.

To boost their standings, we deployed 6 powerful DR 60+ links pointing directly to these pages, using exact and partial match anchor texts.

January 2023

In January, we zeroed in on the store page, which was sitting at the 17th spot for its primary keyword in the Australian market – a decent start, but we knew they could climb higher.

So, we rolled up our sleeves and got to work, crafting and placing 4 DR60+ backlinks aimed at giving their ranking a solid boost.

But we didn’t stop there. Recognizing the opportunity to broaden our impact, we introduced 5 new key service pages into our campaign.

To kickstart their ascent in the search rankings, we distributed 6 DR60+ links across these new pages, not just focusing on one but enhancing several at once.

This was a calculated move to spread our efforts across the site, ensuring multiple pages received a boost, not just the main store page.

February 2023

The Australian traffic to our client’s site climbed from 2,738 in December to 3,415 by the end of February — a testament to our strategic link-building efforts.

Even more impressive was the leap in keyword rankings, with an increase from 3,289 to 3,683, highlighting the growing visibility of our client’s website.

The store page, which was lingering at the 17th position, made an exciting jump to the 9th spot. It wasn’t a huge leap but it was a sign that we were on the right track.

We also honed in on regional specificity this month. We placed 5 strategic links to a dedicated landing page for New South Wales and 2 additional links for a dedicated page for Sydney, ensuring local relevance and stronger visibility in this crucial market.

March 2023

March marked a strategic pivot in our campaign, focusing on broadening our client’s footprint in the US market. We identified a blog post with high potential to attract relevant US traffic.

To optimize our resources while ensuring effectiveness, we strategically placed 2 DR 30+ links to this post. Our analysis confirmed that these links were sufficient to elevate the post’s ranking without overspending, demonstrating our commitment to cost-effective and targeted link-building.

Additionally, we turned our attention to a course page that was hovering at the 8th spot in search rankings. To bolster its position, we introduced a single, well-placed link, aimed at nudging it higher on the search results page.

April 2023

April was a month of remarkable achievements and notable milestones. The Australian traffic to our client’s site continued its upward trajectory, reaching 3,596 visits, coupled with a boost in keyword rankings to 3,727.

Across the Pacific, our efforts in the US market bore fruit as well. From December’s baseline of 370 visits and 2,442 keywords, we surged to an impressive 1,093 visits and 3,408 keyword rankings.

A standout success story this month was the Sydney landing page, which ascended to the 2nd spot in search rankings.

Meanwhile, the store page climbed to the 6th position for its primary keyword.

This rise is a testament to our focused and sustained efforts, reinforcing the store’s relevance and accessibility to potential customers.

May 2023

Our targeted efforts in May included the creation of 13 impactful links, each serving a specific purpose in our broader campaign strategy.

A notable focus was on a course page that was already performing well, sitting at the 4th spot in its rankings. We added a strategic DR 30+ link to give it that extra nudge, aiming to elevate it to the top positions.

For a key service page critical to our client’s business, we didn’t hold back. We deployed 5 dedicated links to boost its visibility and ranking, emphasizing its importance in the client’s portfolio.

We also turned our attention to a page that showcases the best sites to visit in Australia. Recognizing its potential to attract US leads, we placed a link there, aligning with our goal to capture the US market’s interest in Australian travel.

And, of course, we continued to fortify the store page, a cornerstone of our client’s online presence. Three more links were added, reinforcing its standing and ensuring it remains a key entry point for potential customers.

June 2023

In Australia, our efforts pushed the site’s traffic to 3,835 visits with keyword visibility soaring to 6,360, a clear indicator of our growing reach.

Remember the key service page we enhanced last month with five dedicated links? It paid off big time — it’s now ranked at the 1st position, a prime spot that significantly boosts visibility and traffic.

Our targeted approach also lifted two other service pages into the top 3 rankings, amplifying our client’s online dominance in their niche.

Additionally, the page featuring the best sites to visit in Australia achieved a 1st-place ranking in the Australian SERPs.

Over in the US, the impact of our tailored strategies was evident.

Traffic jumped to 1,995 visits, and keyword rankings increased to 5,809.

July 2023

In July, we built 14 new links. A significant portion of our efforts was dedicated to the page highlighting the best sites to visit in Australia.

Although we already achieved top ranking in Australia, we added 7 more US-based links, using a mix of keyword-rich, miscellaneous, and branded anchors.

This strategy was designed to cultivate a natural-looking backlink profile, steering clear of over-optimization pitfalls while aiming to boost its rank in the US search engine results pages (SERPs).

The store page wasn’t left behind. It’s been a key player throughout our campaign, and this month, we gave it an extra push with 2 new links.

The remaining 5 links were divided among key service pages, especially the Sydney landing page.

August 2023

We witnessed one of our course pages make a notable leap from the 4th to the 2nd position, a clear sign of our strategic finesse in action.

Our service pages weren’t just participating in the race; they were leading it, with many securing spots in the top 3 in search engine results pages (SERPs) across both Australia and the United States.

Additionally, the store page achieved a significant milestone by securing a position in the top 3 for its key search term.

In Australia, the metrics spoke volumes. Traffic soared to 5,561 visits, while our keyword visibility escalated impressively to 7,919.

Crossing over to the US, the story was equally compelling. Traffic surged to 3,896 visits, paired with a robust increase in keyword visibility to 7,522.

September 2023

One of our main objectives in September was a service page that was sitting at the 8th position in the US market.

Recognizing its potential, we concentrated our efforts, crafting and placing 5 high-quality links to propel it towards the top of the search results.

Another focal point was a course page that was already performing well, ranking at the 4th position. But we weren’t satisfied with just ‘well’ – we aimed for ‘excellent.’ With that goal in mind, we introduced an additional link, meticulously selected to give that page an extra push, enhancing its visibility and reach.

Our client also unveiled a new service offering gear rentals, a promising addition to their portfolio. We jumped on this opportunity, conducting a thorough analysis to understand the best strategic approach. The result? Two strategically placed links, laying the groundwork for this new service to thrive in a competitive online landscape.